I served as the creative lead, and writer for the Rimmel London and Sally Hansen social accounts. For their always-on content, we worked diligently to elevate the look and feel of both brands by advocating for less photoshop and staged poses, and more diversity and conceptual background. Because even in an Instagram post, you can tell a broader story.
With limited out of pocket funds, we were able to create 80 pieces of content per cycle all in-house. From conception to execution, I oversaw everything—I even became a hand and arm model for a scattering of posts.
Side note: please pardon all the puns.
Copy CD: Sarah Betts
Art ACD: Shardae Mendes
Designer: Herbert Lacsina
Animator: Diana Chao
EP: Jeremy Mack
Here are some of my favorites: