Against an entrenched agency of record and a highly-compressed pitch schedule, we won the opportunity to create a national, transmedia campaign for SlingTV across general and Hispanic markets.
The “Get Picky” campaign was built on the insight that in today's day and age, we're used to getting exactly what we want, how and when we want it — except with TV. Launched across broadcast, OTT, social, digital, and print, we featured the Machete himself, Danny Trejo, in new and unexpected ways.
Chief Creative Officer: Nick Childs
Executive Creative Director: Josh Greenspan
Executive Creative Director: Roberto Alcazar
Associate Creative Director: Sarah Dennis-Browne
Art Director: Brooks Hess