Every year, thousands of advertising professionals flock to the South of France for the Cannes Lions International Festival of Creativity. Some to network over numerous glasses of rosé; others with the hope of winning an industry-coveted paper weight.

However, given the exorbitant fees and travel costs, many companies have scaled back, leaving countless men and women admiring from afar. So, we wanted to create something that brought the essence of Cannes to the dark, windowless offices of ad agencies across NYC. 

Introducing the hottest rosé of the awards season: Le Goût de Cannes. A little taste of Cannes. In a can.

We not only sourced the wine, created and placed the labels, developed a website (with a handy excuse generator), produced social content, a Giphy page, and five unique Snapchat filters, but we also planned a yacht party on the Hudson River.

Additionally, we partnered with Fishbowl to announce the first-ever Fishes’ Choice Award on deck at our event. Giving regular creatives the ability to judge the best work of the year, the winner was chosen from a list of more than 100 nominations and over 10k votes. 

And yeah, we did this with a team of five.

Press: Adweek

Links: LGDC Website, LGDC Instagram

Created with:

CCO: Nick Childs

ECD: Josh Greenspan

CD: Sarah Betts

AD: Brooks Hess