Execution: Giving a meaning and significance to those purchasing fossil watches, not solely for purchasing a watch, they will be making an impact with their time.
Purpose: By giving the watch more than a fashion and personal reason to purchase we wanted to give the consumer and emotional reason. The proceeds from the watch go to a Kick-starter campaign.
Website and Twitter: The website features different projects that are uploaded, and voted on. The voting takes place through a hash tag handle featured on twitter.
Event: The final event is musicians, and artist, who put on a show. The proceeds go to the winning kick-starter campaign.
Concept: The Fuel to an adventurous night
Execution:Having fun shouldn't be routine, Pinnacle breaks you out of your normal rut and gives it a swift kick of limitless adventures.
Vending Machine: The vending machine is set up in liquor stores and sells mixers. On the mixer there is a card featuring a dare.
Claw Machine: The Claw machine is set up in bars and clubs, in the bags there are fun little quirky things that put an interesting spin on your night, such as furry handcuffs, glow paint, or masks.
App: The app goes hand and hand with the dares, you are able to log your dares, as well as see others that have been completed in the area. As well as a complete log through social media of your night, it complies all Tweets, Check-ins, Vine videos, and Instagram posts that you posted and that you were tagged in. The last page is a spin on augmented reality, when holding the phone over a print ad, the phone plays the rest of the scene.
Client: Rogue Water Tap House
Insight: A classy gentlemen's bar that stands out from the rest of Savannah's dive bars.
Objective: Create a branding system that reflects a true gentlemen's bar with a snarky perspective.
Target: Males 25 - 35 years old.
Media: Logo, print campaign, app, direct mail, menu, business card, and bar point of sale.
Art Director: Brooks Hess
Concept: David Yurman is the relationship repair, no matter what stage of the relationship, or what stage of a fight David Yurman can fix it.
Execution: Using the intensity of a relationship predicament, the art direction matches the intensity and emotion behind fights.